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Benefits of Social Media for Business Growth and Brand Awareness

Social media marketing for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe.

If you’re not taking advantage of social, you’re missing out on a fast, effective way to reach almost half the world’s population.

Let’s look at the advantages of social media when we connect, engage, and grow your business on social media.

1. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

2. Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

3. Boost sales

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.

4. Partner with influencers

Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.

5. Go viral

As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.

6. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

7. Increase brand awareness

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.